Banner ads are images or videos that appear on websites to promote a product, service, or brand. They are one of the most common and effective ways of online advertising. But how do you create banner ads that catch the attention of your audience and make them click? One of the key factors is choosing the right banner ad size.
Banner ad size is the measurement of the width and height of a banner ad in pixels. For example, a banner ad size of 300 x 250 means that the ad is 300 pixels wide and 250 pixels tall. Banner ad size affects how your ad looks on different devices, how much space it takes on a web page, and how well it conveys your message.
There are many different banner ad sizes available, but not all of them perform equally well. Some banner ad sizes are more popular and effective than others, because they are more visible, compatible, and appealing to the viewers. In this article, we will show you the most common and successful banner ad sizes for web and mobile platforms, and give you some tips on how to design and optimize them for maximum results.
What are the common banner ad sizes?
There are many banner ad sizes that you can use for your campaign. However, some sizes are more common and standard than others. These are the sizes that most websites, apps, and ad networks support and accept. These are also the sizes that most advertisers and publishers prefer and use.
So here are the most common banner ad sizes you should know:
300×250 (Medium Rectangle)
This is one of the most popular and versatile banner ad sizes. It can fit in many places on a website or app, such as the sidebar, the content area, or the footer. It can also display both text and image ads. It works well on desktop and mobile devices.
336×280 (Large Rectangle)
This is similar to the 300×250 banner ad size, but slightly larger. It can also fit in many places on a website or app, and display both text and image ads. It works well on desktop devices, but may be too big for some mobile devices.
728×90 (Leaderboard)
This is a long and narrow banner ad size that is usually placed at the top or bottom of a website or app. It can display both text and image ads, but it is more suitable for text ads. It works well on desktop devices, but may be too wide for some mobile devices.
300×600 (Half Page)
This is a large and tall banner ad size that is usually placed on the sidebar of a website or app. It can display both text and image ads, but it is more suitable for image ads. It works well on desktop devices, but may be too big for some mobile devices.
320×100 (Large Mobile Banner)
This is a long and narrow banner ad size that is designed for mobile devices. It can display both text and image ads, but it is more suitable for text ads. It works well on mobile devices, especially smartphones.
These are the most common banner ad sizes, but there are also other sizes that you can use, such as:
468×60 (Banner)
This is a small and narrow banner ad size that is usually placed at the top or bottom of a website or app. It can display both text and image ads, but it is more suitable for text ads. It works well on desktop devices, but may be too small for some mobile devices.
250×250 (Square)
This is a small and square banner ad size that can fit in many places on a website or app, such as the sidebar, the content area, or the footer. It can display both text and image ads, but it is more suitable for image ads. It works well on desktop and mobile devices.
200×200 (Small Square)
This is similar to the 250×250 banner ad size, but slightly smaller. It can also fit in many places on a website or app, and display both text and image ads. It works well on desktop and mobile devices.
120×600 (Skyscraper)
This is a thin and tall banner ad size that is usually placed on the sidebar of a website or app. It can display both text and image ads, but it is more suitable for image ads. It works well on desktop devices, but may be too big for some mobile devices.
160×600 (Wide Skyscraper)
This is similar to the 120×600 banner ad size, but slightly wider. It can also display both text and image ads, but it is more suitable for image ads. It works well on desktop devices, but may be too big for some mobile devices.
970×250 (Billboard)
This is a large and wide banner ad size that is usually placed at the top or bottom of a website or app. It can display both text and image ads, but it is more suitable for image ads. It works well on desktop devices, but may be too wide for some mobile devices.
320×50 (Mobile Leaderboard)
This is a small and narrow banner ad size that is designed for mobile devices. It can display both text and image ads, but it is more suitable for text ads. It works well on mobile devices, especially smartphones.
What are the best banner ad sizes for different platforms?
Different platforms have different requirements and preferences for banner ad sizes. You should choose the banner ad size that matches the platform that you are using for your campaign. Here are some of the best banner ad sizes for different platforms:
Facebook Ads
Facebook Ads is large and popular online advertising platform. It allows you to create and display banner ads on Facebook and its partner apps and websites. Facebook Ads supports different banner ad sizes depending on the placement and format of the ads. Here are some of the common banner ad sizes for Facebook Ads:
- 1200×628 (Single Image or Video Ad): This is the standard banner ad size for single image or video ads on Facebook. It can be displayed on the news feed, the right column, the marketplace, the audience network, and the instant articles.
- 1080×1080 (Square Image or Video Ad): This is the square banner ad size for single image or video ads on Facebook. It can be displayed on the news feed, the marketplace, the audience network, and the instant articles.
- 600×600 (Carousel Ad): This is the banner ad size for carousel ads on Facebook. Carousel ads are ads that show multiple images or videos in a single ad. They can be displayed on the news feed, the right column, the marketplace, the audience network, and the instant articles.
- 1080×1920 (Stories Ad): This is the banner ad size for stories ads on Facebook. Stories ads are ads that show full-screen images or videos in a vertical format. They can be displayed on the stories of Facebook, Instagram, and Messenger.
Instagram Ads
Instagram Ads is a part of Facebook Ads that allows you to create and display banner ads on Instagram and its partner apps and websites. Instagram Ads supports different banner ad sizes depending on the placement and format of the ads. Here are some of the common banner ad sizes for Instagram Ads.
- 1080×1080 (Square Image or Video Ad): This is the square banner ad size for single image or video ads on Instagram. It can be displayed on the feed or the explore tab.
- 1080×1350 (Vertical Image or Video Ad): This is the vertical banner ad size for single image or video ads on Instagram. It can be displayed on the feed or the explore tab.
- 600×600 (Carousel Ad): This is the banner ad size for carousel ads on Instagram. Carousel ads are ads that show multiple images or videos in a single ad. They can be displayed on the feed or the explore tab.
- 1080×1920 (Stories Ad): This is the banner ad size for stories ads on Instagram. Stories ads are ads that show full-screen images or videos in a vertical format. They can be displayed on the stories of Instagram, Facebook, and Messenger.
- 1080×566 (Reels Ad): This is the banner ad size for reels ads on Instagram. Reels ads are ads that show short videos in a horizontal format. They can be displayed on the reels tab or the explore tab.
Conclusion
Banner ad sizes are the dimensions of the images or videos that you use to advertise your products, services, or brands online. Banner ad sizes are measured by their width and height in pixels. Banner ad sizes are important because they affect how your ads look and how they perform.
There are many banner ad sizes that you can use for your campaign, but some sizes are more common and standard than others. The most common banner ad sizes are:
- 300×250 (Medium Rectangle)
- 336×280 (Large Rectangle)
- 728×90 (Leaderboard)
- 300×600 (Half Page)
- 320×100 (Large Mobile Banner)